Destination Creation + Tourism
With decades in tourism industries and having conducted strong research in services and tourism marketing, Limestone is northern Ontario’s premiere tourism consulting firm.
Destination Creation Strategy, Branding and Marketing
Tourism is a major economic driver for many destinations across Canada, and some regions do not have tourism as a top 7 contributor, there may be untapped potential to strengthen local economies by leveraging and growing its resources and better telling the world what they have to offer to the world.
Limestone offers regional tourism organizations and local government organizations in-depth tourism industry specialist support to develop tourism strategies that stimulate local visitor economies. Through our experience, we understand the many and varied relationships that exist between Tourism Organisations and Local Government, and know that there is no silver bullet when it comes to developing a cohesive, collaborative, integrated tourism strategy.
Building from a solid understanding of the external and competitive environment, Limestone is able to identify strengths, build on destination image and identify potential segments. Unique for Limestone is its development of tourist personas whose experiences differ, which allows for tailored strategies for municipalities to build on opportunities and challenges with competitive resources compared to neighbouring destinations.
Limestone is able to aid in the implementation of strategies through:
Staff Recruitment: Review job specs, Join Recruitment Panel.
Business Opportunity Identification
Public-Private Opportunity Development
Destination Website Development: Website Strategy Development, Website Brief Development, Management of Website Tender Process, Website Updates such as SEO and Conversion Optimisation.
Content Marketing and App Development: Content Planning + Editorial Calendar Development, Social Media/eNews/Blog review + optimization.
Public Affairs
With deep government connections, Limestone liaises between governments, conducts research and undertakes strategic communication and advocacy in the area of tourism.
Limestone’s public affairs practice in tourism also is able to conduct policy analysis and development consulting to advise government in tourism sector development based on objective evidence and infused by years of experience in tourism, government and analytics.
Tourism Operators
Limestone specializes in offering tourism marketing and strategy for tourism operators, hotels and the marine and hospitality sectors.
Capturing the latest trends, Limestone develops a strategy that builds from the most influential tourism marketing trends, focussed on enabling clients to deliver an outstanding tourism experience.
Tourism Sector Marketing
Reviewing investment and customers, Limestone profiles and applies design thinking to identify the most profitable aspects of an organization to set the stage for growth.
Undertaking significant situational anlaysis, Limestone examines pricing strategies, and brand equity and experiences. Using storytelling, Linestone is able to develop stories that attract more customers at each stage oc thd purchase journey.
From this, Limestone is able to provide websites, marketing assets and advertising campaigns that deliver results.
Tourism Business Consulting
Limestone is also able to undertake strategic studies, such as feasability analyses and business plans; as well as operational plans to increase efficiency. Limestone also provides governmental funding opportunities, research, report writing and proposal development.
Tourism Recruitment
Limestone also recruits for seasonal tourism outposts as a contingency-based agency.